Apple's "Awe Dropping" Event: iPhone 17 and More Unveiled
A live blog covering Apple's "Awe Dropping" event on September 9, 2025, detailing the highly anticipated announcement of the iPhone 17 series, updates to the Apple Watch, and other new products, along with last-minute rumors and leaks.
The Apple Store is down ahead of the iPhone 17 reveal.
Apple's biggest day of the year is here! The "Awe Dropping" event, kicking off today, September 9, is set to reveal a new lineup of eagerly anticipated products, including the iPhone 17 series, new Apple Watches, and the official release date for iOS 26.
As is typical for a major product launch, Apple's online store is currently down with its classic "Be right back" message as the company prepares to stock it with brand-new gadgets.
Last-Minute Rumors and Leaks 🕵️♀️
Just hours before the event, reports from Bloomberg's Mark Gurman provided some last-minute details about the new devices.
The iPhone 17 Pro and Pro Max
The high-end iPhone 17 models are rumored to feature a new heat management system with a vapor chamber, which should improve performance under heavy load. Other expected upgrades include new orange and blue colors, and significant camera improvements, such as a 48-megapixel sensor for all rear cameras and improved optical zoom.
Apple Watch Upgrades
While the Apple Watch Series 11 is expected to have only "minor tweaks" like a brighter display, the Apple Watch Ultra 3 is said to get its first major overhaul since its debut. Rumors suggest it will feature satellite connectivity and a slightly larger display, marking a significant upgrade for the rugged smartwatch.
Stay tuned for all the official announcements as they happen!
